The podcasting world just got a lot more active! Dear Media, the powerhouse network behind some of your favorite celebrity listens, has officially acquired the viral exercise platform obé Fitness.
The news is sending shockwaves through both the entertainment and wellness industries, especially given Dear Media’s star-studded roster. If you have ever tuned into “Khloe in Wonder Land” with Khloe Kardashian or “Let’s Be Honest” with Kristin Cavallari, you are already part of the massive community this move is set to impact.
A Hollywood Pedigree Meets Digital Fitness
The acquisition brings a heavy dose of Hollywood expertise to the forefront. Obé was founded by former CAA agents Mark Mullett and Ashley Mills back in . Since its launch, the platform has become a favorite for those who love a pop-culture twist with their cardio.
The brand famously collaborated with major studios to create workouts themed around hit shows and movies like “The Marvelous Mrs. Maisel,” “Cruella,” and “And Just Like That.” This knack for blending entertainment with fitness makes it a perfect match for Dear Media’s lifestyle-heavy brand.
New Leadership and Big Changes
As part of the deal, Mark Mullett is stepping into a major new role as the president of global entertainment and business development at Dear Media. Meanwhile, Ashley Mills will remain on board for a six-month transitional period.
“What started as a bold vision to make joyful movement accessible grew into something far beyond what we imagined,” Mills shared in a statement. She also teased that she is already working on her next venture at the intersection of wellness and education, leaving fans curious about what she has up her sleeve.
The connection between the two brands actually started on air. Mullett and Mills first met Dear Media CEO Michael Bosstick when they were guests on “The Skinny Confidential Him & Her Podcast,” which he hosts with his wife, Lauryn Bosstick. Talk about a full-circle moment!
What This Means For Fans
Fans are already speculating on social media about how their favorite podcast hosts might show up on the fitness app. With Dear Media boasting a combined social reach of over million, the potential for viral collaborations is massive.
“Imagine a workout led by the Foster sisters or a ‘Toast’ themed HIIT class,” one fan mused on X. “I might actually start working out if my favorite podcasters are involved!”
Michael Bosstick is just as excited about the -degree approach. “We’re excited to partner with our talent to create more brand extensions across commerce, long-form content, events, publishing, and whatever else our audience has an appetite for,” he said on Monday.
Building a Media Empire
Obé will continue to live as a standalone platform within the Dear Media umbrella, but expect to see a lot more crossover. Dear Media currently reports annual revenue between million and million dollars, and this acquisition is a clear signal that they are looking to dominate more than just the audio space.
With heavy hitters like “The Toast” and “Not Skinny But Not Fat” already under their belt, adding a tech-forward fitness platform like obé—which raised million dollars in —positions Dear Media as a true lifestyle juggernaut.
Whether you are looking for the latest celebrity tea or a high-energy dance cardio session, it looks like your morning routine is about to be very “Dear Media” approved.
