The Harlem Globetrotters are proving that even after nearly a century in the game, they still know how to keep fans on the edge of their seats. The iconic exhibition team is officially taking their talents to Telemundo, sparking a wave of excitement across social media as they prepare for their massive world tour.
In a move that celebrates National Hispanic Heritage Month, the team announced the premiere of “Harlem Globetrotters: Ganando Con La Comunidad.” This new series serves as a sister program to the Emmy-nominated NBC hit “Harlem Globetrotters: Play It Forward,” which is currently in its second season.
A New Era of Storytelling
Fans of “The Office” have an extra reason to tune in, as comedian and actor Craig Robinson is set to host the -minute weekly series. The show will air during Telemundo’s “Mi Telemundo” slot, ensuring that the team’s message of joy and inclusivity reaches an even wider, more diverse audience.
“There are few sports-and-entertainment brands more iconic than the Harlem Globetrotters,” Bryan Curb, executive VP at Hearst Media Production Group, shared in a statement. “We look forward to expanding the franchise to Telemundo this season, providing an even more diverse audience the opportunity to experience this inspiring show.”
The announcement has already begun trending on platforms like X and Instagram, with fans praising the move toward bilingual programming. “The Globetrotters were a huge part of my childhood. Seeing them move into bilingual spaces is such a win for the community,” one fan commented on a trending post.
Cities and Counting
If a new TV show wasn’t enough, the Globetrotters are also hitting the road. The world tour is set to be one of their most ambitious yet, with stops planned in nearly cities. The domestic leg kicks off on Dec. , and the buzz is already building as families look to secure tickets for the holiday season.
Keith Dawkins, president of the Harlem Globetrotters and Herschend Entertainment Studio, has been the driving force behind this brand reinvention since joining in . “We’re a brand that’s ripe for storytelling,” Dawkins told Variety, noting that the team is laser-focused on meeting audiences wherever they are—whether that’s on a digital screen or in a packed arena.
A Slam Dunk Partnership
The team is also celebrating a multi-year partnership with Spalding, which will serve as their exclusive ball partner. For a brand approaching its centennial anniversary, these modern moves are keeping the Globetrotters more relevant than ever.
As “Goodwill Ambassadors,” the Globetrotters continue to emphasize inclusivity. By partnering with NBC, Hearst, and now Telemundo, they are ensuring that their gravity-defying dunks and heartwarming community work are visible to everyone.
Whether you are watching for the trick shots or the inspiring stories of community impact, one thing is clear: the Harlem Globetrotters are not just a part of sports history—they are dominating the future of entertainment.
