Moby is proving that his heart is just as big as his stage presence. Just days after delivering a high-octane, -song DJ set at Coachella that introduced his iconic sound to a whole new generation of fans, the musician revealed a move that has the internet cheering.
On April , the “Porcelain” singer announced that he is donating percent of his profits from the festival gig to animal rights organizations. Among the beneficiaries is the non-profit Mercy For Animals, a group Moby has long supported. While the artist is world-renowned for hits like “Natural Blues,” he is equally famous in Hollywood circles for his unwavering commitment to his vegan lifestyle and animal advocacy.
A Star-Studded Mission
The move is a major PR win for Mercy For Animals, an organization that has become a staple in the Hollywood activist scene. Known for its star-studded galas and high-profile supporters, the group works closely with industry talent to shine a light on the realities of factory farming.
Moby isn’t the only A-lister lending his platform to the cause. The organization has a long history of partnering with heavy hitters like Joaquin Phoenix, Alicia Silverstone, Pamela Anderson, and Woody Harrelson. These stars often take the lead in amplifying undercover footage or narrating powerful videos to raise awareness about animal welfare.
The Man Behind the Scenes
Connecting these major stars with the movement is Nik Tyler, a former child actor turned filmmaker who has spent nearly a decade building bridges between Hollywood and activism. Tyler, who serves as the celebrity liaison for Mercy For Animals, recently opened up about how he recruits famous faces for the cause.
“I’m constantly looking for opportunities to engage and connect multiple people for the cause and the movement,” Tyler shared. He noted that while undercover investigators do the gritty work on the ground, celebrities like Phoenix and Anderson provide the essential “voice” that helps the footage go viral and reach the masses.
According to Tyler, the passion among these celebrities is “authentically passionate.” He says that even when the political climate shifts, these stars remain “openhearted” and undeterred in their mission to speak up for those who can’t speak for themselves.
Continuing the Legacy
The organization is also making waves with its “Voices of Hope” short film series. The project, which kicked off in , has featured powerful tributes to icons like Jane Goodall and Marlon Brando.
Most recently, the series celebrated what would have been the th birthday of spiritual leader Ram Dass. These films often feature an ensemble of over public figures co-narrating wisdom and calls to action, creating a massive footprint on social media platforms like Instagram and X.
Everyone is Welcome
While Moby is an “ardent” activist, Tyler insists that stars don’t have to be perfect vegans to get involved. He looks for anyone interested in humanitarianism, the environment, or children’s welfare.
“They don’t need to be vegan or vegetarian,” Tyler explained. “When someone shows interest in advocacy and using their voice and platform for the greater good, I’m paying attention to that.”
As Moby’s Coachella performance continues to trend online, his decision to put his money where his heart is serves as a reminder of the power of a global platform. Whether he’s behind the turntables or advocating for change, the world is clearly listening.
