A strange new drama is brewing in Los Angeles over a pink smoothie. As per TMZ, Erewhon, the super fancy grocery store, has quietly removed Justin Bieber’s wife, Hailey Bieber’s name, from its popular $20 Strawberry Glaze Skin Smoothie. The drink, originally launched with the model’s name in 2022, has now removed her name without any warning.
Despite selling out in huge numbers as the “Hailey Bieber smoothie”, fans are now confused to see why the store suddenly dropped her name. Meanwhile, the store is still selling Hailey Bieber’s Strawberry Glaze Soft Serve Sundae for $10.50. Now, fans are naturally asking why Bieber’s name disappeared, considering the drink is still one of the most famous items at Erewhon.
Erewhon Employee Reveals Why the Company Removed Hailey Bieber’s Name
Well, while fans are wondering why Hailey Bieber’s name was suddenly missing from the famous $20 Strawberry Glaze Skin Smoothie, an Erewhon employee finally revealed the reason to TMZ. Turns out, the partnership between the 28-year-old model and Erewhon has officially ended.
Workers at the store were informed that the contract with Hailey Bieber has “run its course”. This means the deal they had for using her name and promoting the smoothie is over for now. There was no fight, no drama, and no secret issue between the store and Bieber, just a business agreement that reached its end.
Because of this, Erewhon had to remove her name from the menu. But, even though the name is gone, the smoothie itself is still the same. People in Los Angeles continue to buy it in huge numbers and often associate it with the model. So, the only change is that the store can no longer market it with her name.
Erewhon’s Collaboration With Hailey Bieber Led the Smoothie Go Viral
When the Strawberry Glaze Skin Smoothie launched in 2022, it was never meant to be a permanent menu item (via The Beverage Forum). It was supposed to stay for only a short time as part of a small collaboration. But everything changed when people started posting about it online.
The smoothie became a viral hit, especially on TikTok, all thanks to Hailey Bieber’s influence and fan following. Bieber herself played a huge role in the drink’s success. She talked about it in interviews and said she drank it every single day. In a Vogue interview, she even joked that the smoothie was the secret behind her glowing skin.
I have one every single day. I would say it’s probably 90 per cent of the reason my skin looks the way it does.
This made thousands of fans rush to Erewhon, hoping to get the same hydrating glow. Because of this major hype, the store decided to keep the smoothie on the menu permanently. Even now, after the collaboration has ended, Erewhon workers say that the model’s impact can still be seen, as the smoothie sells more than any other item on the menu.
