Marvel stars Robert Downey Jr. and Tom Holland teamed up again, not to fight alien monsters but to help fellow Americans fight and recover from alcohol addiction and its effects.
Holland’s premium non-alcoholic beer line, BERO, and Downey Jr.’s ethically sourced coffee brand, Happy Coffee, just announced a major collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
This partnership is not surprising at all; they have built a friendship and mutual respect after working on several MCU films, and now, they are using their fame and platform for a good cause.
Robert Downey Jr. & Tom Holland’s Beverage Businesses Aim to Redefine Drinking Lifestyle
Holland’s journey to sobriety has been challenging, but he proved that one can always get back up. Since 2022, he has been free from alcohol, and to celebrate this milestone, he established BERO. This non-alcoholic beer, which he founded in 2024, delivers the same taste and satisfaction of craft brewing without exceeding 0.5 % ABV.
Downey’s coffee business began in 2024 as well, which he established with entrepreneur Craig Dubitsky. Apart from providing its consumers with rich and flavorful coffee blends, they are also a major partner of the National Alliance on Mental Illness.
In a statement via Beverage Industry, Downey Jr. said his partnership with Holland was rooted in the same values that their friendship was built on, allowing them to share what they love and create quality products together. Meanwhile, Holland believes this is the kind of collaboration one can only do with a friend.
Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft and a premium experience in every sip.
Their initiative to provide alcohol-free drinks that consumers can enjoy without feeling guilty or risking their health is already a significant step towards combating alcohol abuse and addiction.
Learning From Experience, Downey Jr. & Holland Use Their Influence to Help Save Lives
Downey Jr. and Holland both struggled with addiction, a problem whose impact not only affected their own lives but also those who were close to them. Having learned their lessons the hard way, it’s no wonder they wanted to help save lives, too.
According to the Association of American Medical Colleges, alcohol addiction kills nearly 500 Americans every day, and nearly 3 million suffer from alcohol use disorder. These figures are very alarming, though it is completely possible to prevent this by raising awareness, reaching out to the community, and taking the initiative to limit alcohol consumption.
Through BERO and Happy Coffee, the Marvel duo gives consumers a chance to choose the healthier option for a better, longer life.
BERO Coffee Draught and Happy Eternal Hoptimist ground coffee are available for purchase at berobrewing.com, happyproducts.com, and as a limited exclusive at Target.
