Justin Bieber, the global pop phenomenon, has stepped beyond his musical spotlight and plunged into the realm of live streaming, an arena long dominated by internet titans like Kai Cenat and IShowSpeed. This shift was marked by Bieber’s recent Twitch debut, where he casually dunked basketballs, played billiards, and lounged in a bespoke sportsplex that even features a skate ramp.
Justin Bieber has gone live on Twitch for the first time ever and has announced that he will be streaming everyday while giving a tour of his INSANE warehouse 🤯🔥
pic.twitter.com/hAqSgOufnJ
Bieber himself announced:
We’re going to be doing this pretty much every day, so make sure you tune in. It’s going to be awesome.
As he prepared for his upcoming Coachella headline, he teased:
I’m putting on a hell of a show for you guys for Coachella, getting ready, and getting inspired.
The question on everyone’s lips: will Bieber leverage collaborations on Twitch, a strategy proven lucrative by Cenat’s Mafiathon 3 stream, which featured Linkin Park, Mariah Carey, and even Bieber’s ex, Selena Gomez? Fans are eager to discover what surprises Bieber’s new career holds.
Why Justin Bieber Fans Think His Potential Twitch Collab with Kai Cenat Will ‘Crash’ the Platform
On March 20, 2025, rumors turned to roars as Kai Cenat revealed that Justin Bieber texted him asking what he was doing. During the stream, Cenat treated viewers to Bieber’s iconic track Baby, dancing enthusiastically despite viewers accusing him of “cap” (internet slang for lying) because he withheld the text screenshot for privacy (per Mirror).
The fanbase exploded with excitement, predicting that a Cenat and Bieber Twitch collab would be a seismic event, with one TikTok user exclaiming:
Twitch is going to crash if Kai and Justin collab.
Others speculated that Bieber might even announce his new album during such a stream, given his usual media reticence. His life outside the spotlight has been a whirlwind of public scrutiny: Instagram posts featuring him with a bong and concerns about his marriage to Hailey Bieber following the birth of their son, Jack Blues.
Notably, in March, Bieber marked the 15th anniversary of My World 2.0 and the 4th anniversary of Justice. The intrigue around his Twitch presence could signal a seismic shift in his career trajectory.
You Can’t Unsee This Viral Justin Bieber and IShowSpeed Dance Video
July 2025 brought yet another surprise when a video of Justin Bieber and YouTube sensation IShowSpeed dancing together surfaced, sparking widespread fan frenzy. The duo’s unexpected chemistry set social media ablaze.
IShowSpeed linked up with Justin Bieber 🔥 pic.twitter.com/2ka8OV8A08
IShowSpeed, aka Darren Watkins Jr., commands over 42 million YouTube followers with his rambunctious streams. Justin Bieber, meanwhile, was promoting Swag, his seventh studio album featuring 20 singles, released on July 11. The album explores themes ranging from mental health to marital struggles, and features collaborations with Sexyy Red, 2 Chainz, and comedian Druski.
The pair were reportedly spotted at a SWAG x Skylrk party in Los Angeles, celebrating Bieber’s clothing and lifestyle brand alongside his new album. The video capturing their handshake and dance steps sent fans into a tizzy. This crossover, as bizarre as it seems, could rewrite the internet’s playbook on collaborations.
Justin Bieber’s pivot to live streaming signals more than a hobby; it’s a bold gamble that could unseat reigning digital monarchs like Kai Cenat and IShowSpeed. Will Bieber’s star power convert casual viewers into dedicated followers?
What do you think? Will Justin Bieber’s streaming takeover topple Kai Cenat and IShowSpeed’s empires? Drop your hottest takes and predictions below!
