The perfect disguise … sort of! Jennifer Aniston paid a low-key visit to Ulta to celebrate the in-store launch of her beauty brand, LolaVie.
Related: Jennifer Aniston’s Hottest Red Carpet Looks Through the Years: From Plunging Necklines to Sexy Slits
From Friends to fashion icon! Jennifer Aniston may have made her mark on the style scene as Rachel Green, but the actress has proved time and again that her flair for fashion goes well beyond miniskirts and overalls. Her red carpet looks are always next level. Whether she’s opting for a classic little black dress […]
“This is very exciting,” Aniston, 54, said in a video shared via Instagram on Saturday, May 13. “We’re at Ulta, and we’re going to sneak in. LolaVie is launching,” the Friends alum explained before putting on a floppy hat and oversized sunglasses to be incognito. “We’re going to go see what it looks like. Let’s go!”
The clip then transitioned to show Aniston walking into the store without being recognized. The Murder Mystery actress briefly spoke to a sales representative before basking over the LolaVie display of shampoos, conditioners, hair oils and more. After taking it all in, Aniston purchased a few items and left. “This is so exciting,” she said while taking her products out of the shopping bag.
Aniston gushed about the moment further in the caption of the social media post. “Annnd, we’re live at @UltaBeauty! @LolaVie is officially in ALL stores across the country. So exciting,” she wrote.
The Cake star’s fans applauded her for pulling off the mission in the comments section. “Imagine shopping and walking down the street and running into you,” one of Aniston’s followers wrote. A second fan commented: “I would genuinely die if I ran into Jen Aniston.”
Related: Jennifer Aniston Through the Years
A friend for life. Ever since the early ’90s, Jennifer Aniston has been a household name. Whether she was starring in your favorite TV show or creating laughter in the latest rom-com, the actress always made a splash. Though born in Los Angeles, Aniston moved to New York City at a young age and her […]
Others joked that the disguise wasn’t convincing. “Your voice reveals everything,” a third shared as a fourth quipped, “I’m sorry but a half eaten floppy hat and a pair of shades can’t disguise @JenniferAniston.”
Aniston launched LolaVie in September 2021. The name is a sweet nod to a handful of Aniston’s close friends who affectionately call her Lola.
“To Jen, Lola represents confidence, fearlessness and empowerment. She owns who she is, believes in herself and does things her way. She’s confident and sexy. She knows what she wants and goes for it,” the brand revealed in a press release at the time.
Related: Shop the Best Makeup, Haircare, Skincare and Other Beauty Must-Haves for 2023
Let’s talk beauty! It’s a new year and that means it’s time to refresh your vanities. Give your skin, hair and body some extra love in 2023 by boosting your rotation with the latest buzzed-about products the best brands have to offer. Practicing self-care, however, can be a daunting task thanks to the many makeup […]
Aniston also announced the news on her own Instagram account.
“Hi world! Meet @Lolavie👋🏼. This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you,” she captioned her post. “So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff … we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan … and of course CRUELTY-FREE, because we love our animals. 🐶🐾 Our very first product releases today, but there’s so much more to come. In the meantime … Enjoy!! ❤️😘.”
