Jamie Oliver has been part of the internet’s food conversation for years, but things hit a different level when Uncle Roger‘s reaction to his egg-fried-rice clip went viral and quickly turned into a meme storm.
The video spread fast, pulling him into a fresh round of jokes, edits, and debates that kept his name circulating whether he wanted it or not. Watch the video here:
Now, instead of staying in that reactive space, he is turning toward something much calmer. Oliver is launching Reset Your Health, a wellness-focused Audible podcast built around slower conversations, personal routines, and everyday lifestyle choices (via Deadline).
It is a noticeable shift from short, fast, and high-energy cooking clips to long-form audio where the spotlight is completely in his control. In a digital world where food commentary can change your reputation overnight, moving into a new format might be one of Oliver’s smartest moves yet.
How Wellness Became the New “Safe Space” for Celebrities Online
Over the past few years, wellness has quietly become the calmer corner of the internet where celebrities share stories, manage their image, and avoid the constant noise of fast-paced online reactions. From chefs to influencers, many have realised that long-form wellness content, especially podcasts, lets them speak without interruption and connect with audiences in a more controlled, curated way.
The appeal is simple: wellness spaces are easier to manage than the unpredictable pace of YouTube or TikTok, where quick edits, reactions, and meme cycles dominate. In audio, celebrities gain full control over tone and timing, and the format naturally supports partnerships in fitness, nutrition, and lifestyle categories.
This is a sharp contrast to the meme-heavy world that drives most food and entertainment clips online. For someone like Jamie Oliver, who has spent years in the middle of internet food chatter, a wellness podcast offers a steadier alternative. It gives him room to lead conversations rather than respond to them, and it aligns with a trend built on routine, self-improvement, and consistent audience engagement.
Inside Uncle Roger’s Takeover of Online Food Commentary
Uncle Roger has become one of the most recognisable voices in online food commentary. His reaction videos mix sharp jokes, fast cuts, and a larger-than-life persona, which is exactly the kind of content that travels fast on YouTube and TikTok. One clip can spark an entire week of remixes and debate threads, and audiences show up because they know his take will be louder, funnier, and more straightforward than anything on traditional food TV.
What makes his presence even bigger is the timing. Online food culture has shifted from calm recipe videos to entertainment content. People do not just watch to learn how to cook anymore; they watch to see who gets called out, what detail he will fixate on, and how the internet will react next.
His format is simple but incredibly effective: a bold character, a clear opinion, and a style that is instantly recognisable. That consistency has helped him build a massive following and turn reaction-style food commentary into its own lane. When this creator covers a video, it usually becomes a talking point across platforms.
In today’s food entertainment powered by personality-driven content, Uncle Roger has become one of the loudest and most influential voices shaping what people care about, share, and debate.
What do you think of Oliver’s latest move? Was it smart or an unexpected turn? Tell us in the comments!
