There was a time when gambling apps and celebrity endorsements couldn’t be caught in the same room. But those days are long gone. Now, there is nothing scandalous in promoting a gambling app. Some of the world’s biggest stars—Drake, Jamie Foxx, and Snoop Dogg—aren’t just casually flirting with the gambling scene anymore. They’re running the show, front and center.
Today’s celebrity gambling wave isn’t about a face on a billboard. It has become all about culture, power, and making high-stakes betting look like an after-party everyone’s invited to. When these stars hit the tables (or the livestreams), it doesn’t feel like promotion—it feels like an event. A vibe.
And let’s be honest, while the rest of us are crossing fingers for luck, these guys are probably too busy laughing their way straight to the bank.
1. Jamie Foxx
If anyone can make Las Vegas look even more glamorous, it’s Jamie Foxx. The Oscar-winning actor, singer, and all-around showman has been the face of BetMGM since 2020. His latest campaign in March 2025 —titled “Vegas Lights”—is pure cinematic gold.
The 30-second ad shows Foxx unlocking rewards at iconic Vegas locations through the BetMGM app, flashing that signature charm that makes everything he does feel like a performance. At one point, he declares in the ad, “When you’re treated right, every moment feels like a win,” while holding his phone like it’s a golden ticket.
Vegas lights up when you play with @BetMGMCasino . Now it’s your turn. Download the app and tap into that magic! #ad pic.twitter.com/g7seZB6ucH
The campaign oozes luxury and swagger, the kind that only Jamie Foxx can pull off without trying too hard. The ad, which airs across Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, isn’t just about showing people a casino app—it’s about selling a lifestyle.
Casey Hurbis, BetMGM’s chief marketing officer, summed it up perfectly (via People),
Jamie Foxx has an undeniable energy and he’s a talent that transcends genres.
Hurbis also gushed about how creative and collaborative Foxx was on set, saying it was “special to see a partner who is so creative, collaborative and aligned with our brand values.”
Translation: Jamie Foxx made gambling look good.
Now, no one’s talking about how much Foxx makes from this deal—and you can bet your poker chips it’s not small change. For context, BetMGM awarded a whopping $128.5 million in progressive jackpot payouts to online players in 2024 (via Poker News).
So, whatever number Foxx’s team negotiated, it’s probably somewhere between “a fortune” and “enough to buy his own casino.” Because if charm were currency, Foxx would have already broken the jackpot.
2. Drake (Aubrey Graham)
If Jamie Foxx brought class to gambling, Drake brought chaos. And he got it in the most entertaining way possible. The global rap superstar’s partnership with Stake has turned gambling into part of pop culture. Stake is an online casino that deals exclusively in cryptocurrencies like Bitcoin, Ethereum, and Litecoin.
Drake, being Drake, took that mystery and made it mainstream. His partnership, reportedly worth a jaw-dropping $100 million annually (according to This Day), is one of the most lucrative endorsement deals in gambling history.
The rapper doesn’t just put his name on the brand—he lives it. His “Drake on Stake” live streams are practically digital concerts, except instead of performing songs, he’s betting millions in cryptocurrency on roulette and blackjack.
Drake shows off his gambling winnings in a new Stake ad. pic.twitter.com/hZdHzDxxKL
And people love it.
There’s something hypnotic about watching a megastar casually place bets that could buy a mansion, all while giving away crypto prizes to fans watching from around the world. It’s entertainment, gambling, and marketing—blended into a single viral cocktail.
But, as with most things that involve big money and bigger influence, the party hit a bump. Recently, Drake and streamer Adin Ross were named in a class-action lawsuit in Missouri that accused Stake’s parent company, Sweepstakes Limited, of skirting state gambling laws.
The lawsuit also alleges “deceptive” online gambling practices (via CHRON). It calls out Drake for exploitative marketing.
3. Snoop Dogg
When it comes to celebrity endorsements, Snoop Dogg is basically his own economy. The man has sold everything—from burgers to banking apps—and somehow made it all look effortlessly cool. So when BGaming teamed up with him, nobody even batted an eye. Of course, Snoop Dogg was going to end up in the gambling world.
It’s just too on-brand. They have launched their first celebrity-branded slots game, known as the Snoop Dogg Dollars.
A post shared by Modo Casino (@modo_casino)
But no one really knows how much Snoop made from his BGaming deal, but let’s be honest—it’s Snoop. The man doesn’t roll out of bed for pocket change. Judging by the scale of the company and BGaming’s buzz, it’s safe to assume the payout has been generous enough to keep the D-O-Double-G grinning.
Or, to put it in Snoop terms, this deal probably had “high” returns in every sense of the word.
What is absolutely fascinating about these partnerships is how they have transformed the image of gambling itself. Once, this industry felt like a guilty pleasure. But now it looks like an exclusive party hosted by your favorite celebrity.
It’s not just advertising. It is storytelling, and it’s powerful. The merging of fame, money, and digital gambling isn’t slowing down anytime soon. If anything, it’s only going to get bigger, bolder, and flashier. Because at the end of the day, whether it’s Drake betting millions, Foxx walking through Vegas lights, or Snoop turning gambling into a vibe—the message is clear: even when the stakes are high, the show must go on.
So, what do you think about these celebs promoting online gambling? Let us know in the comments.
